I specialize in training design methodologies of UX, strongly balanced on digital ethics and accessibility. Ultimately, my goal is to create designers that can bring robust products to their customers. The comprehensive training programs I lead focuses on equipping participants with the tools/skills necessary to discover customer/user goals and needs, ensuring that the designs work for mobile applications, websites, or physical products.

Emphasizing the importance of testing, participants can validate their designs, confirming that they function optimally for users and align with business objectives. In addition to offering direct training, I also am available to teach on behalf of schools, institutions, and private bodies, anyone motivated to understand their customers.

I support clients in managing their audiences and video creation for platforms such as YouTube, with a focus on strategy and performance. My process applies UX methodologies within an agile framework, ensuring that each video is treated as part of a continuous cycle of improvement. By measuring results and iterating on feedback, I help clients refine their content to achieve stronger engagement and outcomes over time.

My role covers the full scope of production: from ideation, research, and script writing, through to continuity, direction, execution, and editing. Each sprint concludes with the deployment of content, followed by analysis of performance metrics. This data-driven approach informs the next cycle, creating a clear structure for learning and improving video performance with every iteration.

I guide individuals through the essentials of starting and managing their own self-employed business. My approach is practical and focused, ensuring that each student gains the confidence to manage their finances and set up a solid foundation for independent work. This includes learning how to budget effectively, calculate salary expectations, issue invoices, and create reliable budget forecasts that support long-term planning.

Alongside financial management, I introduce the importance of contracts and their role in protecting both the freelancer and their clients. Each student is shown how to draft their first contract and why it matters when working solo, giving them the tools to approach future work with clarity and professionalism. By combining these elements, the student leaves prepared to navigate self-employment with greater independence and security.